Framing that earns a click
Lead with empathy, not authority. Instead of, “Complete your training,” try, “You’re about to request PTO—want a 60‑second refresher so approvals fly through?” This framing links the nudge to an immediate gain, signals brevity, and preserves autonomy. Add a skip option so people feel respected. When users sense genuine help, click-through rises, resistance drops, and habitual engagement forms around quick skill tune-ups that feel made for busy moments.